Oat Bran Cereal

Dietary: Clean Eating, Egg-Free, Kosher, Peanut-Free, Tree-Nut Free, Vegetarian

Creamy, quick-cooking Oat Bran Cereal is one of our perennial best-sellers. Discover what millions of Americans love about our Oat Bran Hot Cereal and discover how good you can feel when you make this a part of your diet!

Oats are a great natural source of soluble fiber, shown to lower cholesterol, promote digestion, and more. We expertly mill it and sift it to concentrate the bran found in each oat kernel for you. It also makes it quick-cooking and easy to use in baking! Oat Bran makes delicious, tender muffins, and can be used in breads, cookies, bars, and more for an extra helping of goodness! (Try our easy recipes for Oat Bran Applesauce Muffins or Cinnamon Oat Bran Muffins.)


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Product Details

Ingredient List
Oats (milled to concentrate Oat Bran)

Kosher - Orthodox Union Parve            
Non-GMO Project Verified

How it’s made
We start with whole grain oat groats, and use a roller mill to crack and split the fiber-rich bran away from the starchy core, or endosperm, which generally becomes fine flour. Then we sift off some of the finer flour, leaving the larger bran flecks. 

Storage Recommendation
Dry product may be stored at room temperature, in refrigerator, or in freezer at least until the code date on the package.
Prepared product should be consumed within 1 week of preparation.
Let product cool completely before storing.
Store baked goods with loose fitting lid at room temperature or in refrigerator 3-5 days. Store cooked cereal sealed in refrigerator for up to one week.

Look For (smell, taste, texture, description)
Light, flaky, coarse appearance; light cream/ivory color with occasional dark specks. Fresh grain smell. 

Ready to eat? 
Item is not ready to eat, it must be thoroughly cooked.

Usage Suggestions
Make creamy hot cereal
Use for baked goods – can replace ¼ or so of flour in most recipes
Use in place of bread crumbs for meatloaf, meatballs, or coatings
Toast lightly and sprinkle over yogurt, parfaits, salads and more.
Cooked cereal may be added to smoothies or shakes


Nutrition Info

Nutritional Benefits: 40g serving
Insoluble Fiber 3 grams
Soluble Fiber 2 grams
Cholesterol benefits
Potassium 180mg 4%
Magnesium 73mg per serving
Phosphorus 217mg per serving
Beta Glucan 2.23g per serving


Health Information
Low Fat
No Saturated Fat      
No Trans Fat      
No Cholesterol
No Added Sodium    
Good Source of fiber
No Added Sugar
Good source of Iron


Allergen Info

Allergen Information
Produced in a peanut/tree nut free facility
Produced on equipment shared with milk and wheat. May contain traces.
Equipment free of peanut, tree nut, egg, soy, shellfish, meat.


Tips & FAQ’s

Important microwave cooking tip:

When cooking as a hot cereal in the microwave, use a very large bowl and stir every 30 seconds to release the steam during the cooking process.  It will expand when cooking and will overflow in a serving size bowl.  You may want to cook at 50% power to help avoid overflow.


To use in baking:

You can replace up to 1/4 of the flour in most recipes with Oat Bran Cereal for a nutritional boost.


Can I use milk instead of water for my hot cereal?
Yes, it will make a creamier cereal.


Can I eat oat bran cereal without cooking, add to juice, etc..?
No, we do not recommend eating this cereal without cooking.

This product is made from a raw agricultural ingredient, and the oats do not undergo any heating or “kill-step” to eliminate microbes from the time it is harvested to the time we mill it and package it for you. We do everything in our power to create a safe product for our customers, and the risk of foodborne illness is very small, but it does exist. It is safest to cook the cereal before eating. 


What is the difference between rolled oats and Oat Bran Hot Cereal?
Rolled oats are whole oats that are first steamed, then pressed to flatten them.

We start with whole grain oat groats, and use a roller mill to crack and split the fiber-rich bran away from the starchy core, or endosperm, which generally becomes fine flour. Then we sift off some of the finer flour, leaving the larger bran flecks.


Is Oat Bran considered whole grain?
No, it is not a whole grain cereal. We sift starch off to concentrate on the fibrous bran, so it does not contain the same nutritional profile as whole grain oats. It has more fiber and less starch.


What are steel cut oats?
Steel cut oats are made of whole oat groats, which are passed through steel blades that chop and shear the oat groat to a smaller size. Steel cut oats are whole grain.


What is the nutritional difference between oat bran and other oats?
Oat Bran has fewer carbohydrates per serving compared to rolled oats as the endosperm is sifted off. Oat bran has a coarser texture than oatmeal and is higher in protein. The fiber is similar to thick rolled oats. 


Can I add ingredients to my cereal?
Try adding up to 1/2 cup of fruits, nuts, or seeds per serving Dried fruits may need to be soaked first. 
Try cooking with milk for a creamier cereal.
Add spices such as cinnamon, nutmeg, or pumpkin pie spice.
Mix in 1Tbsp. cream cheese or swirl with yogurt for a creamy treat.
Mix in 1 Tbsp. peanut butter, almond butter, or sunflower butter for a delicious nutty cereal.

Why is your serving size 1/3 cup when others are 1/2 cup?
We are required to display the serving size by weight, not volume. Grams determine the serving size. The FDA required 40 grams in a serving and the closest household measurement for 40g is 1/3 cup. Our oat bran is a denser product and will take up less space than the other products.

How much Beta Glucan is in the Oat Bran cereal per serving?
There are (on average) 2.23 grams Beta Glucan in a serving of Oat Bran cereal.

How do I substitute when recipe calls for rolled oats?
Use half of specified amount of oat bran as rolled oats i.e. for 1 cup rolled oats, use 1/2 cup oat bran.

Why is my product jumping around in the package?
This is caused by static electricity between the bag material and the product. It is harmless.

Is your oat bran heated during the milling process?
No, the oat bran cereal is not heated during the process.